Precise Dance of Discipline and Control

Design Challenge: BMW asked us the question: “What would the future look like if we went - off road?”

Design Solution: Our designers responded by proposing an entirely new active-life vehicle concept for a four-wheel drive coupe - the X Coupe.

A marvel of informal dynamism, the X Coupe, in its daring display of asymmetry and unexpected twisting metal, articulates a contemporary world in which contrasts don't merely coexist, but energetically intertwine.

Because adventure is a precise dance of discipline and control. Here is a solid all-road vehicle. Magnificently skewed. Supremely balanced. The musculature of a GS motorcycle. On four wheels.

Carved in a kinetic new surfacing language that flares and fades in flickering provocations of shadow and light. Precision made possible only by cultivating previously impossible surface dynamics through new flexible alloys and advances in the mathematics of intersecting planes and shifting radii.

Our designers supported these exterior concepts inside the car by twisting even the most diminutive shapes - the needles in the gauges, the door handles, toggle switches, even the nuts on the engine block - into startling postmodern sculpture.

Throughout the driving compartment, new, elastic materials have been developed and adapted to stretch provocatively from surface to surface. Gauges emerge from sensually elastic pouches in the dash. And the rubberized straps in the trunk recall the leather hood binding of the 328.