A Precise Dance in Metal, in Film, and in Print

The X Coupe concept vehicle, supported by a film and book create a coherent package to communicate the understanding of a new BMW exploration in design. This design expresses an entirely new active-life vehicle concept with a very new kinetic surfacing language that glistens in the light, in metal, in film, and in print. From the contextual design of the concept vehicle itself, to the helicopter shots emphasizing the asymmetry, to the photography and limited palette of the book, a unified expression of pure design.