Capturing the Roadster Spirit
Design Challenge: To create an exciting and emotional internal communication film for BMW AG that highlights the main design themes and features of then new Z4 roadster.
Design Solution: Our communication designers worked closely with the design center in Munich to craft an emotive narrative that would not only support but also help explain the main themes of the new design language. Interviews were filmed with all the design team members, each describing the most important design themes and metaphors. The model was filmed both outside on location, to capture roadster dynamics, and inside the studio, to capture the interplay of concave and convex surfaces.
Through innovative filming techniques and originally composed music we captured the true essence of the Z4 roadster: the machine, the wheels and the driver. The ultimate driving experience.
