Support The New Custodian’s Mission . . . Classic Modern

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Design Challenge: DesignworksUSA was asked to support BMW Group in its new role as the Custodian of Rolls-Royce marque. This truly global venture of the new Rolls-Royce had to attend to the culture of the marque, and its authenticity and heritage. Our designer’s joined in the design direction phases of the new Phantom supporting BMW Group Design and the new Rolls-Royce Motor Cars, LTD.

Design Solution: The design targets were defined by the Rolls-Royce team: with dignity and simplicity to create a classic modern design for the new Phantom. Our design proposals evolved from the essence of the marque’s historical cars, which was always about presence, balance, and proportion. The proportions should convey the message of a sense of formality and statesmanship. Their noble manner was to come from the massive surfaces complimented by the finesse of the restrained details. The Interior of this car should represent the return of “Bespoke Motoring” in every sense of the word.

DesignworkUSA was honoured to be a part of the renaissance of the Rolls-Royce Marque.