Sculpture. Motion. Precision.

In our deep partnership with BMW Group Design, our design studios have been developing bold new expressions of the BMW Group design language, broadening the range while still honoring BMW's heritage and values. We respect the individual "voice" of each product and of each of our singular, premium brands, BMW, MINI and Rolls Royce. With each new model, the goal has stayed the same: to articulate visual excitement from the soul of uniquely emotional machines, creating pleasure with every encounter. Our joint mission with Munich is to contribute to BMW's art of mobility by balancing and perfecting the proportions, surfaces and details of every design.

The result of this partnership is a "collective intelligence" in automotive and motorcycle design. BMW Group Design and DesignworksUSA are in constant "design" exchange: design ideas, design staff, design process and of course...design concepts for cars and motorcycles. Our design concepts are in the early phases and in competition with the Munich design studio. When a DesignworksUSA design is selected, the project moves to Munich where the vision becomes reality. The complete design and development stages occur in constant interaction in the midst of the development group at BMW where thousands of hands, and minds bring the vision to production.