Revolutionary Flying Comfort
Design Challenge: One of the largest aircraft manufacturers in the world, Embraer, challenged DesignworksUSA to create a new generation concept for private jets. Designs for the interior needed to have unsurpassed cabin comfort and style, while providing pilots with state of the art avionics.
Design Solution: Having already created two award-winning design solutions for this manufacturers' Phenom 100 and 300, our objective was the development an even more trendsetting design for additional medium-range business jets (MSJs). Embraer wanted to incorporate extensive customer input, and develop something entirely new.
With the Phenom series, the team had employed the concept of "Intelligent Luxury", and now took this idea to the next level by questioning the traditional luxury parameters of opulence, hierarchy, and symbolism so often found in executive jets. Considering these old definitions as insignificant in today's ever more complex world, the new design strategy regards the interior of an aircraft as a space in which to relax and spend personal time freely. Therefore, new values such as connectivity, integrity and authenticity are conveyed.
Incorporating simplicity, transparency, light, and serenity, the MSJ interior redefines luxury. Offering such things as a full stand up cabin and flat floors, storage spaces discreetly concealed behind high-quality panels, and a seamless integration between the cabin and cockpit, the flying experience is exceptionally comfortable. The final design immediately conveys a feeling of simplicity and sensual elegance. Among its many awards, the Embraer MSJ program design has received the renowned iF Product Design Award.
