Iconic Audio Power

Design Challenge: Our task on this project was to create a unique visual identity for Cal Audio that would communicate the audio power of their brand promise.

Design Solution: With the design of the CL 2500 we created an icon perfect for this high-end niche. Power and simplicity speak in its strong form and surface treatment. We minimized the physical control features to create a clean appearance. To hit the cost target, we applied an innovative metal laminating procedure to the front face - simulating a solid aluminum machined billet. The machined Plexiglas in the display areas is appropriately thick to back up the substantial aesthetic, material, as always, accentuating the strong design statement.