Sporty Graphics

Design Challenge: Atomic Ski wanted to increase their presence in the youth-oriented snowboard market by expanding it's existing "Oxygen" snowboard line with higher end, "Atomic Snowboards." Seeking a premium, sporty look for the boards, they hired DesignworksUSA to complete the graphics program.

Design Solution: Rapid collaboration: our designers flew to Austria and worked alongside Atomic's in-house team. Within two weeks, they produced silk-screened 4/color process prints – on site, three complete board designs with four different colors schemes for each size. As part of the new product launch, DesignworksUSA also designed an eye-catching Point of Purchase display for hats and sportswear.