City Bag
Our designers were charged with designing a city bag for the busy, multi-tasking, multi-faceted, on-the-go Mini city driver.
Design Solution: We designed more than a bag, but the perfect companion. As with everything MINI, form and function instantly reflects unique MINI character. The bag's overall proportions, its generous dimensions, the horizontal color separation and its casual yet sculpted body suggest the shell of the revitalized MINI car.
And as with the car, each detail was designed to support themes of adaptability and youthful functionality. You see this in the cover which opens upward and features straps, a zip-fastened pocket which unfolds to the front as well as the soft, water-repellent outer layer made of synthetic material.
The overall effect succeeds in combining direct and simple handling, bold yet refined craftsmanship – that is, genuine MINI styling.
