Stimulating Atmosphere for Hands-On Experience

Design Challenge: Corel came to us with the desire to engage potential users with its new software, Procreate. Our challenge was to develop a mobile environment that allowed users to interact with and learn about what the software offered. The project was dubbed "The Digitalism Tour."

Design Solution: We set our goal to create an immediately unexpected and extraordinary environment. We would shape the entire environment to be a cohesive presentation flowing from the exterior to the interior - integrated, aesthetically inviting, cool. On the outside, we chose clean architectural lines and surfaces to extend the visuals of the software program.

The Interior was carefully designed with environmental friendly materials for floor and wall coverings. The four Expert Pods offered an ideal professional work-flow, for the offered 20-minute classes — Digital Imaging, Graphic Design/Illustration, Fine Arts and 3D/Web Design.

By incorporating bold graphics on simplified white planes, we developed a mobile unit that had an air of understated, yet eye-catching elegance. Backlit wall panels, reflective graphics, decks for outdoor gatherings, sound systems, Internet stations all underlined the unmistakable design theme. Inside and out, we created a design to attract design-savvy users.