Just to Suit Your Mood

> 2003 Good Design award winner

Design Challenge: Villeroy & Boch challenged us to establish an innovative, iconic design for a bathroom fitting and accessory line. It was to be a strikingly modern, mid-range line named "Hype," designed to attract a young target group.

Design Solution: We responded by designing an all-new design language for bathroom equipment, both for hardware and accessories. For the first time, lever and spout form a compact integrated whole. Intersecting forms generate a mix of concave and convex surfaces tempting the observer to lift the lever. Everything "flows." Modern materials, such as shining chrome or matt chrome satin, blue, yellow or white acrylic and light-blue "cool glass," distinguish all elements of the line as a strong aesthetic choice as much as a functional tool.

This innovative iconography, in conjunction with the tense and dynamic surfaces, succeeded in establishing the unique character of this successful new line.