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Recent Press Releases
April 20, 2012
Two new creative BMW Group satellites in Shanghai: New studio of DesignworksUSA and Connected Drive Lab.
Fully recognizing China's tremendous significance as a driver for creativity, the BMW Group opens a Designworks studio and a Connected Drive Lab in Shanghai. Both innovation centers will reside under the same roof in Shanghai's Huangpu District, former French Concession. The new design studio will bring the invaluable insights from the Chinese market to further inform DesignworksUSA's global perspective, provide entry into the Asian market for its European and North American clients, and bring new international client partnerships and opportunities to the region.
March 27, 2012
Iacobucci HF Group and DesignworksUSA continue to redefine the premium on-board aviation experience with the introduction of innovative Iacobucci HF Galley Cart.
Iacobucci HF Electronics S.p.A and DesignworksUSA revealed the Iacobucci HF Galley Cart which draws together structural optimization, a wide array of options for customization, and industry-leading weight saving attributes to deliver a superior passenger and user experience. "For the new Iacobucci HF Galley Cart, we've brought the style, fit and finish that customers expect to find in premium environments at home to enhance their on-board experience," says Laurenz Schaffer, President, BMW Group DesignworksUSA.
March 10, 2012
DesignworksUSA creates one-of-a-kind wearable art piece to benefit A + D Museum
Avid automotive fans know that BMW Group often decals its development vehicles with a unique camouflage of kaleidoscoping black and white swirls. Its purpose is to obscure details of the vehicle’s finished appearance, while also hinting at the new model’s approximate shape and proportions to stir interest and curiosity. BMW Group DesignworksUSA has now created a similar effect for the body by creating a one-of-a-kind wearable art piece, entitled Yearning: Camouflaged Beauty
Recent Awards
Good Design Award
DesignworksUSA wins eight Good Design Awards
DesignworksUSA was recognized with eight Good Design awards for the following design programs: Varian TrueBeam™, Intermarine 55, Dassault Falcon 2000S, John Deere 460E ADT, John Deere 944K Wheel Loader, Sennheiser Earphones - Expression Range, Sennheiser Earphones - Classic Range, Sennheiser Earphones - Sports Range, and Dacor Distinctive 36" Gas Cooktop.
iF Design Awards
DesignworksUSA wins three iF Design Awards
DesignworksUSA was awarded an iF Design Award for John Deere 944K Wheel Loader, John Deere 460E ADT and Dassault Falcon 2000S.
ID Magazine Design Award
Varian TrueBeam™ wins design distinction award
ID Magazine recognized the design of the cancer treatment system Varian TrueBeam™ ID with the ID Magazine Design Distinction Award.
Noteworthy
Future Models of Urban Mobility Panel
Adrian Corry as guest speaker at the panel
On April 5th, Adrian Corry, Senior Consultant Strategic Partnering, attended the panel about future models of urban mobility in Toronto. Adrian says that different technologies are necessary when planning transit strategies. In order to get people out of their cars and into transit, the experience must improve. "People are used to riding in their cars. They have their sense of being in control," he continues. Essentially, public transit must be able to compete with this in order to make trading in your car for the subway the more attractive option.
DesignworksUSA is sustainability advisor for Ecodesign Award initiated by German Ministry for the Environment
Award to raise awareness and inspire sustainable design.
DesignworksUSA was invited to participate on the advisory council for the development of the Ecodesign Award. The Ecodesign Award is an initiative of the German Ministry for the Environment. Its main goal is to offer better orientation in the complex field of sustainability, to inspire sustainable design thinking and bring the subject to a broader public.
World Brand Congress
Magnus Aspegren presents at the World Brand Congress 2011
Magnus Aspegren, Director Singapore Studio, spoke at the World Brand Congress Conclave 2011. The Congress was held at Taj Land's End on the 25th and 26th of November in Mumbai in India and was attended by over 1000 CMOs, Brand Custodians, Marketing Heads and other top echelons of Brand Experts across the World. The presentation was part of "Designomics", focusing on the benefits of design as a strategic tool for global brands.
