For press inquiries or Media Kit
please contact: pr@designworksusa.com
Recent Press Releases
February 18, 2010
The Fast Company 50 Ranks BMW Group DesignworksUSA World's "#1 Most Innovative Company in Design" and Among the "Most Innovative Companies for 2010"
The Fast Company 50 has ranked BMW Group DesignworksUSA as the world's "#1 Most Innovative Company in Design," and among the "Most Innovative Companies for 2010." The annual Fast Company 50 appears in the March 2010 issue of Fast Company magazine, and selects the world's most innovative companies from twenty-four categories including design, advertising & marketing, mobile, biotechnology, energy, film & television, food, media, healthcare, music, and sports.
January 27, 2010
Strategic Design for the Future of the Yacht Industry
Three boat lines, three different characters, one single demand: Emotional design that works. As part of the new design strategy, the new face of the Cruiser Line and its largest sailing yacht, the Cruiser 55, was introduced. The smallest motorboat, the Sport 28 succeeded, and a glance into the future was granted with the presentation of the firstling from the entirely new Deep Blue line. With this mix, BAVARIA opened a new chapter in its corporate history in January 2009. And after almost a year it became obvious that the new models from the existing line were achieving substantially better sales figures. BAVARIA's design-focused approach to realigning the company has paid off, allowing the boat builder to successfully respond to the critical trend in the boat industry.
January 7, 2010
BMW Group DesignworksUSA Translates Mobility into Dynamic and Emotive Designs for Earphones
A first time design collaboration between BMW Group DesignworksUSA and audio specialist Sennheiser has given life to three new ranges of earphones. The headphones successfully communicate SennheiserÍs long heritage in acoustic excellence through sophisticated styling and use of design nuances without compromising comfort and style.
Recent Awards
January 2010
International CES Innovations Design and Engineering Awards Honoree
DesignworksUSA wins CES Award for Sennheiser CX 680 design
A first time design collaboration between BMW Group DesignworksUSA and audio specialist Sennheiser has given life to three new ranges of earphones. All three were revealed at the International CES Exhibition in Las Vegas on January 7, 2010, where CX 680 received an International CES Innovations Design and Engineering Awards Honoree title.
December 2009
Good Design 2009 Winners
DesignworksUSA wins eight Good Design 2009 Awards
DesignworksUSA was recognized with eight Good Design 2009 awards for the BAVARIA Deep Blue 46, BAVARIA Cruiser 55, Dassault Falcon 7X, HEAD Icon ski, HEAD Supershape ski, HP Photosmart Printer B8550, PADO Motorcycle lock, and the Saeco xSmall. Hundreds of the world's leading corporations and design offices from 40 nationsÑfrom Shanghai to IstanbulÑvied in Chicago and New York for the world's oldest and most coveted GOOD DESIGNª Award for 2009, which is conferred annually by The Chicago Athenaeum: Museum of Architecture and Design together with The European Centre for Architecture Art Design and Urban Studies.
Noteworthy
2009
Hong Kong Aircraft Interiors Expo 2009
Innovation Case Study: Less Is More
Magnus Aspegren, BMW Group DesignworksUSA’s Singapore Studio Director, was invited as a guest speaker on October 10th, 2009 at the Hong Kong Aircraft Interiors Expo. He gave a speech on the future of aircraft interior designs based on the title “Less is More.” Inspirations from the GINA Philosophy were taken to explore future premium passenger experiences in the air.
2009
Career Talk – Creators of Tomorrow
Career Talk – Creators of Tomorrow
As a member of the Creators of Tomorrow, a group of designers, entrepreneurs, engineers, and indep endent thinkers, BMW Group DesignworksUSA’s Singapore Studio Director Magnus Aspegren engaged with students from the National Junior College in Singapore in a career talk that aimed to inspire students to celebrate creativity as the driving force behind change.
