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Recent Press Releases
April 6, 2010
A New Level of Luxury in Air Travel
With a series of demonstration flights in the south of France, the Brazilian aircraft manufacturer, Embraer, presented the new generation of its executive jets in Europe. The passenger cabins and cockpits were created in the design studios of BMW Group DesignworksUSA.
March 18, 2010
2010 red dot awards: The BMW Group wins eleven prizes for outstanding product design
International jury of experts awards the Rolls-Royce Ghost, the BMW 5 Series Sedan, the BMW X1, the BMW 5 Series Gran Turismo, the BMW F 800 R, the BMW S 1000 RR and five design innovations by BMW Group DesignworksUSA.
Recent Awards
January 2010
International CES Innovations Design and Engineering Awards Honoree
DesignworksUSA wins CES Award for Sennheiser CX 680 design
A first time design collaboration between BMW Group DesignworksUSA and audio specialist Sennheiser has given life to three new ranges of earphones. All three were revealed at the International CES Exhibition in Las Vegas on January 7, 2010, where CX 680 received an International CES Innovations Design and Engineering Awards Honoree title.
2010
Red Dot Product Design 2010 Winners
DesignworksUSA wins five Red Dot Product Design Awards
DesignworksUSA was recognized with five Red Dot Product Design 2010 awards for HP Halo Collaboration Suite, HP Z800 Workstation, Pado Door puller, Pado Motorcycle lock, and Thermaltake Level 10 Gaming Station. This year approximately 1,636 companies from 57 countries have taken part in the Red Dot Product Design 2010 competition with a total of 4,252 entries, and have presented the internationally renowned expert jury with a difficult task. In the end, only the very best from the field of the top-class participants were selected.
Noteworthy
2010
Art of Elysium Design Workshop at Shriner’s Children Hospital
DesignworksUSA creates a design workshop for Shriner’s Children Hospital
Three of our automotive designers: Nick Gronenthal, Page Beermann, and Richard Kim, and one of our modeling sculptors, Nick Berry, had the opportunity to spend time with children from the Shriners’ Hospital, Los Angeles for an afternoon on Tuesday, February 16. Art of Elysium, a non-profit organization that encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions, recently announced a partnership with BMW North America. The designers started by handing out pens, pencils, and sketch pads and encouraged the kids to draw their favorite car. The children were very receptive to the challenge, and vigorously sketched away. Each of the designers gave simple tips and techniques to help the children along. After the sketches were complete, the designers handed out clay to translate the sketch into a 3D model to illustrate the process of automotive design.
2009
Hong Kong Aircraft Interiors Expo 2009
Innovation Case Study: Less Is More
Magnus Aspegren, BMW Group DesignworksUSA’s Singapore Studio Director, was invited as a guest speaker on October 10th, 2009 at the Hong Kong Aircraft Interiors Expo. He gave a speech on the future of aircraft interior designs based on the title “Less is More.” Inspirations from the GINA Philosophy were taken to explore future premium passenger experiences in the air.</p>
