Wallpaper Article
Wallpaper interviews Laurenz Schaffer of BMW Designworks USA
BMW doesn’t just design cars. Under its BMW Group DesignworksUSA banner it employs 135 employees across three separate studios — in California, Munich and Singapore — dedicated to product design and consultancy for outside clients as well as investigating future vehicles for its car brand portfolio of MINI, BMW and Rolls-Royce Motor Cars.
A+D Museum Celebrate 2010 Event
DesignworksUSA creates “Analog to Digital” art piece for A+D Museum Celebrate 2010 Event
On April 27, 2010 A+D Museum hosted CELEBRATE 2010, a Grand Opening Exhibit and inaugural Fundraising Event to celebrate their newly established home, the 20/20 Foundation Group and A+D Supporters that made the move possible. DesignworksUSA created an art piece for the silent auction from the A+D kit. The kit comprised of four rectangular pieces of balsa wood and no instructions or limitations on what to create. The art piece titled “Analog to Digital” demonstrated the design process at DesignworksUSA which included wood, pencil, pen, CMM, CAS, CNC Milling, and paint.
Meet The Boss Web TV
Laurenz Schaffer speaks about Innovation on Meet The Boss Web TV
Recently, Laurenz Schaffer was interviewed by Meet the Boss Web TV, an online channel focused on educational executive interviews. Laurenz spoke about how to create an innovative company; how to motivate and inspire cross-functional teams for maximum innovation; and how to generate creativity.
Art of Elysium Design Workshop at Shriner's Children Hospital
DesignworksUSA creates a design workshop for Shriner's Children Hospital
Three of our automotive designers: Nick Gronenthal, Page Beermann, and Richard Kim, and one of our modeling sculptors, Nick Berry, had the opportunity to spend time with children from the Shriners’ Hospital, Los Angeles for an afternoon on Tuesday, February 16. Art of Elysium, a non-profit organization that encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions, recently announced a partnership with BMW North America. The designers started by handing out pens, pencils, and sketch pads and encouraged the kids to draw their favorite car. The children were very receptive to the challenge, and vigorously sketched away. Each of the designers gave simple tips and techniques to help the children along. After the sketches were complete, the designers handed out clay to translate the sketch into a 3D model to illustrate the process of automotive design.
