Hong Kong Aircraft Interiors Expo 2009
Innovation Case Study: Less Is More
Magnus Aspegren, BMW Group DesignworksUSA’s Singapore Studio Director, was invited as a guest speaker on October 10th, 2009 at the Hong Kong Aircraft Interiors Expo. He gave a speech on the future of aircraft interior designs based on the title “Less is More.” Inspirations from the GINA Philosophy were taken to explore future premium passenger experiences in the air.
Career Talk – Creators of Tomorrow
Career Talk – Creators of Tomorrow
As a member of the Creators of Tomorrow, a group of designers, entrepreneurs, engineers, and independent thinkers, BMW Group DesignworksUSA’s Singapore Studio Director Magnus Aspegren engaged with students from the National Junior College in Singapore in a career talk that aimed to inspire students to celebrate creativity as the driving force behind change.
Bazaar Art Jakarta
Design & Art
On August 29, 2009, BMW Group DesignworksUSA’s Singapore Studio Director Magnus Aspegren spoke at Bazaar Art Jakarta, a major art event sponsored by BMW Indonesia. Magnus Aspegren was invited to present on the topic of Design & Art for a discussion session specially prepared by BMW Indonesia.
Brazil Design Week
Technology and Devices Presentation at Brazil Design Week
On November 4th, Holger Hampf, BMW Group DesignworksUSA Director of Product Design, presented DesignworksUSA’s projects and methods relative to design technology and devices at Brazil Design Week.
Open Mind Conference
Laurenz Schaffer at Open Mind Conference
For several years now our Munich Studio has taken part in the Open Mind Conference, an event presented by BMW Group Italy together with the renowned Yacht Club Italiano. Moderated and co-sponsored by media partner “Yacht Design” the Conference is geared at uniting the industry’s leading thinkers and designers to open up the mind, to give fresh thoughts a podium, and to discuss the role that design can play in guiding the yachting industry on the way into its future.
Laurenz Schaffer took part in the podium discussion which included an impressive mix of people such as Matteo Thun and the highly esteemed Italian yacht designer, Luca Dini.
US China Green Tech Summit
"Transportation Systems Pave the Way for Commercial Scale Green Vehicles at US China Green Tech Summit"
On November 16 - 17th, 2009, Magnus Aspegren, BMW Group DesignworksUSA Singapore Studio Director, represented DesignworksUSA on a panel discussion at the US China Green Tech Summit in Beijing. The panel discussion was titled "Transportation Systems Pave the Way for Commercial Scale Green Vehicles" and focused on material development and transportation design.
Brian Sullivan Show on Fox Business
"Innovation: Keeping California on the Cutting Edge "
Verena Kloos, BMW Group DesignworksUSA President, was interviewed by Brian Sullivan of Fox Business as a preview to her Innovation: Keeping California on the Cutting Edge Panel at the Milken Institute State of the State Conference on Tuesday, October 20, 2009 at the Beverly Hilton in Los Angeles. Verena discussed what makes and how to keep California innovative from a design standpoint.
Patt Morrison Show on NPR's Los Angeles Affiliate
"Innovation: Keeping California on the Cutting Edge "
Verena Kloos, BMW Group DesignworksUSA President, was interviewed by Patt Morrison of NPR as a preview to her Innovation: Keeping California on the Cutting Edge Panel at the Milken Institute State of the State Conference on Tuesday, October 20, 2009 at the Beverly Hilton in Los Angeles. Verena discussed what makes and how to keep California innovative from a design standpoint.
Milken Institute State of the State Conference
"Innovation: Keeping California on the Cutting Edge Panel "
Verena Kloos, BMW Group DesignworksUSA President, participated on the Innovation: Keeping California on the Cutting Edge Panel at the Milken Institute State of the State Conference on Tuesday, October 20, 2009 at the Beverly Hilton in Los Angeles. The Milken Institute's annual State of the State Conference brings together California’s leading experts and decision-makers for an extraordinary day of discussion, debate and analysis about the state’s future.
Art Center Car Classic
"Design judges at ART CENTER CAR CLASSIC '09: By Air, Land & Sea"
On Sunday, July 19, 2009, Chris Chapman and Erik Goplen were invited to participate as design judges at the Art Center Car Classic ’09: By Air, Land & Sea. They also facilitated a M3 for display among the other 100 rare and exotic vehicles, including classics, sports cars, hot rods and customs, motorcycles, aircraft, watercraft and more. Chris and Erik attended the event along with other top automotive designers, collectors and enthusiasts to celebrate vehicles that push the boundaries of design.
SIGGRAPH
"Computer Visualization Panel Discussion"
Gary FitzGerald, Creative Director of Strategic Visualization at BMW Group DesignworksUSA, participated in a luncheon panel discussion sponsored by Luxology at SIGGRAPH on August 3, 2009. SIGGRAPH is the international conference and exhibition for computer graphics and interactive techniques.
CRYSTAL
"Arriving in Style"
The world of premium air travel is always evolving. CRYSTAL speaks with BMW Group DesignworksUSA Director of Automotive and Transportation Design, Chris Chapman, about aviation innovation and discovers new ways to arrive in style.
Bimmer
"Redefining Luxury"
"BMW Group DesignworksUSA is transforming the notion of luxury transportation from overstuffed opulence to sleek modernism."
Haute Living
"Divine Designs send the 7X Soaring"
BMW Group DesignworksUSA proved that their delivery is as good as their reputation with the latest global unveiling of the interior cabin of the Dassault Falcon 7X.
BMW USA News
"BMW Group DesignworksUSA"
Eleven videos of Verena Kloos, President of BMW Group DesignworksUSA, as she explains the history and purpose of the California design studio and its other studios in Munich and Singapore. Kloos then gives a rare, behind closed doors tour of the studio, discussing its work for BMW Group and non-automotive clients such as Hewlett-Packard and Embraer.
