April 6, 2010
A New Level of Luxury in Air Travel
With a series of demonstration flights in the south of France, the Brazilian aircraft manufacturer, Embraer, presented the new generation of its executive jets in Europe. The passenger cabins and cockpits were created in the design studios of BMW Group DesignworksUSA.
March 18, 2010
2010 red dot awards: The BMW Group wins eleven prizes for outstanding product design
International jury of experts awards the Rolls-Royce Ghost, the BMW 5 Series Sedan, the BMW X1, the BMW 5 Series Gran Turismo, the BMW F 800 R, the BMW S 1000 RR and five design innovations by BMW Group DesignworksUSA.
February 18, 2010
The Fast Company 50 Ranks BMW Group DesignworksUSA World's "#1 Most Innovative Company in Design" and Among the "Most Innovative Companies for 2010"
The Fast Company 50 has ranked BMW Group DesignworksUSA as the world's "#1 Most Innovative Company in Design," and among the "Most Innovative Companies for 2010." The annual Fast Company 50 appears in the March 2010 issue of Fast Company magazine, and selects the world's most innovative companies from twenty-four categories including design, advertising & marketing, mobile, biotechnology, energy, film & television, food, media, healthcare, music, and sports.
January 27, 2010
Strategic Design for the Future of the Yacht Industry
Three boat lines, three different characters, one single demand: Emotional design that works. As part of the new design strategy, the new face of the Cruiser Line and its largest sailing yacht, the Cruiser 55, was introduced. The smallest motorboat, the Sport 28 succeeded, and a glance into the future was granted with the presentation of the firstling from the entirely new Deep Blue line. With this mix, BAVARIA opened a new chapter in its corporate history in January 2009. And after almost a year it became obvious that the new models from the existing line were achieving substantially better sales figures. BAVARIA's design-focused approach to realigning the company has paid off, allowing the boat builder to successfully respond to the critical trend in the boat industry.
January 7, 2010
BMW Group DesignworksUSA Translates Mobility into Dynamic and Emotive Designs for Earphones
A first time design collaboration between BMW Group DesignworksUSA and audio specialist Sennheiser has given life to three new ranges of earphones. The headphones successfully communicate SennheiserÕs long heritage in acoustic excellence through sophisticated styling and use of design nuances without compromising comfort and style.
